It's not a trick question, but if you guessed a new Bossier City logo with a new city motto, “A city on the move” then you win the trivia contest.
Last Wednesday Bossier officials rolled out the rebranding initiative which started last year with a $100,000 contract with KSM Marketing, a Shreveport firm.
The pep rally at the Boardwalk’s Simple Church unveiled a new city logo and website. It was a welcome sight having the mayor and council all singing Kumbaya in a joyful occasion.
From a distance the logo appears just to say BOSS, which is in the largest type and in the smallest type size is “A city on the move.”
Bossier Council President Chris Smith said the updated logo and website is “a declaration of who we are, what we believe, and most importantly, where we are headed.”
The marketing plan intends to attract people and business to the east side of the Red River.
The new bossiermoves.com website emphasizes that Bossier moves FOR military, safety, investment & growth, community and education and that Bossier moves WITH visionaries, local leaders, energy and entrepreneurs
The slick website touts that the path forward is clear for Bossier City to become the premier destination in the Ark-La-Tex as Bossier City continues to create pathways for growth, connectivity and opportunities.
Goodness, all that along with mom and apple pie should make Bossier residents and businesses sleep better at night.